Web Banner Ads


Web Banner Ads


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Banner marketing is the most popular form of display advertising. If you haven’t tried it yet, it’s time for a change!

Display ads appear at the top, bottom, or on the side of web pages. Despite their effectiveness, people are reluctant to add them to their marketing strategies.

Hosting the banners brings in money through ad views and clicks. Clicking the ads leads consumers to the website where they might make a purchase.

Let’s first take a look at its features:

Features of the Best Banner Ads

The best banner ads have the following features:

  • Simple yet eye-catching
  • Use interactive elements and designs
  • Blend in well with the content on the website
  • Have a Call-To-Action (CTA)
  • Do not cram a lot of information

Benefits of Banner Marketing

It is important to take advantage of the widespread internet usage in America. Pew Research says about 73 percent of Americans are online daily. This makes it likely they will see your banners on their web pages.

1. Market at Affordable Prices

Unlike other forms of advertising, banners are cheaper to create and share. Digital publishing software is available for creating your ads. You can partner with display ad networks to publish the ads you create.

Banners are effective in drawing attention to your products or services. They can attract online users by being visually pleasing.

2. Increase Brand Awareness

Having your banner appearing on several websites strengthens your brand. Few companies use this form of marketing. Thus, it will make your brand familiar to those who’ve never heard of your business.

They also alert consumers to the great products or services you have. People can interact with this content and learn more about what your company does.

3. Target Specific Customers

Many businesses struggle because they don’t specify their ideal customer profile. As such, they end up trying to sell to everyone. This strategy doesn’t work well.

It is better to have a buyer persona and target these specific individuals. Potential customers will click on the banners and end up on your sales page. You can be sure the customers are potential leads, otherwise, they would not have clicked the ad.

This removes the uncertainty of trying to convince customers about your offerings.

4. Measure Your Effectiveness

Marketing is a results-driven practice. Thus, you should be able to measure how effective your marketing campaigns are.

Banners allow you to track how many people saw your ad and what was the click-through rate.

You will be able to check your website traffic using tools like Google Analytics. Knowing the number of site visitors helps you know the impact of your banner ads.

With the data you collect, you can analyze what’s working and change your strategy.

5. Get a Long-Term and Flexible Solution

The beauty of banners is you can maintain the campaigns for long periods. This consistent or repetitive nature reinforces your brand’s name to potential customers. Plus, every time they click the banner, they will be taken to your website.

As for flexibility, banners come in various formats and with different interactive elements. You can tailor these depending on your needs.

Learn More about Digital Marketing

From the benefits above, you can see the great impact of banner marketing.

It will build your brand, allow you to target customers, and boost your sales. It gives you a long-term, flexible, and cost-effective tool for marketing your company.


Banner marketing has five surprising benefits:

Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition. In the book “Digital Impact: The Two Secrets for Online Marketing Success,” authors Vipin Mayar and Geoff Ramsey reported that advertisers spent nearly $5.9 billion on banner ads during 2010. If you effectively exploit the inherent advantages of banner ads, you can raise the public’s awareness of your product or service along with your bottom line.

Versatility in Presentation

You’re not limited solely to a static image on your advertisements. You can add rich media to your banners, such as animations, slideshows and streaming media to leave a memorable impression on Web-page visitors. Today’s compression tools can minimize the size of rich media, allowing you to create an eye-catching advertisement without significantly slowing page-loading times. If you opt to incorporate rich media into your banners, bear in mind that webmasters often place a cap on the file size of the ads they’ll accept, so confirm that your ad meets the criteria before buying page space.


Building Brand Recognition

While banner advertising ideally generates immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when Web surfers don’t click the banner. In their book “Integrated Marketing Communications,” William Chitty and his co-authors indicate that banner ads are effective in progressing a potential customer from unawareness of your product or service to “top-of-mind” awareness, in which your brand is the first that comes to a buyer’s mind. The Monterey Peninsula Chamber of Commerce notes on its website that, with enough exposure to your advertising, Web surfers subconsciously register your brand even when they’re not directly focusing on your banners.

Flexible Pricing Structures

Traditionally, sellers of advertising space charged the advertiser based on the number of visitors who click the ad, and while that price structure is still common, some plans allow you to pay a set fee per specific result, such as a customer completing a survey or making a purchase. Advertisers can also buy space through real-time bidding, giving them a chance to purchase prime advertising space at a low bid, while providing complete control over the websites on which their banners appear.


Effective Audience Targeting

By collecting data from a browser’s cookies, advertising venues can access information from a Web surfer’s browser to display ads corresponding to the surfer’s previously expressed interests, allowing advertisers to target specific demographics. An affiliated advertising broker’s software can therefore display an advertisement that the surfer is most likely to click.


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